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Just Act

We Are the Solution to Poverty

Just Act is a guide for people concerned about the growing rate of poverty in our communities, who have the desire to do something about it, but don't know where to begin.  Built upon insights firmly rooted in the lived experience of poverty and from system-wide collaborative work with leaders across all industries, Just Act provides a set of practical steps that individuals, community organizations, and businesses can take to develop a high-impact plan that can help families end poverty in one generation and fundamentally change our communities.

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What Others Have to Say About 'Just Act'

“In the face of growing need around us, where do we start? Poverty is complex—but as Angie Peters explains, effective solutions can be simple when caring people act. Grounded in her years of experience... Angie’s model enables caring people to find a cause they care about, come alongside others, and take action to make a difference. Even as a long-time humanitarian worker, I was inspired to rethink my own approaches. We don’t just need ‘experts’ but compassionate citizens who love their neighbours in need.”

Michael Messenger
President and CEO, World Vision Canada

Ready to 'Just Act' ?

Download your action plan

Reading the book and want to get started? These templates give you the tools needed to create a personalized action plan, tailored to your experience and your resources.

Is Change Really Possible?
The science  behind 'Just Act' 

Most people in our society hold in common the view that every person is of value and should have the opportunity to pursue their goals and thrive.  Yet, while we did not intentionally design to have poverty, that is what we have…a society with ever widening disparity where many people are being left behind.  The good news is that we are not powerless, and we can create a society that is truly aligned with our values by living out three key principles.

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Lived Experience 

The leadership and insights of people who are currently experiencing poverty is essential to ground and focus all efforts.  Understanding poverty today is the key to realizing our goals. Ensuring that the voice of experience is central, informs, and guides all decisions is the only way we can proceed in an informed way.

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Collaboration

If we could have found a way to end generational poverty working in siloes, it would have been done by now.  No one sector or person has the ability to develop an effective path forward, and each sector and every person has a specific role to play.  By engaging the strengths of everyone, we can choose our contribution toward collaborative efforts that will add up to real and lasting change. 

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Shared Goals

There is not much point in continuing to work the way that we are. At cross purposes, with the efforts of one group curbing the effectiveness of another’s.  By identifying the high leverage actions that will lead to the greatest outcomes, we can work cooperatively and effectively toward realizing our shared goals. 

About Angie Peters

President & CEO Yonge Street Mission, Author

Angie Peters is an inspiring and collaborative leader in Toronto’s social sector, serving the communities where she grew up. In 2003, she left her executive role in telecommunications to work towards the end of poverty. 

She founded ZOË Alliance, an international social enterprise, before joining Toronto’s Yonge Street Mission in 2013 as President and CEO. In 2022, she hosted a Poverty Hack-a-Thon that has since birthed a city-wide multi-sector collaboration that is creating trust, action, and momentum to build communities where everyone can thrive.

 

Her book, Just Act, released in May 2024 to wide acclaim, and is already being used by business leaders, faith leaders, community leaders and individuals committed to ending generational poverty together.

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